Yaniv Persy was born in 1978 in Israel, raised in South America, and departed to Paris in 2007. The classic Parisian elegance and masterful drape of local fashion designers has influenced him deeply. Persy collaborated with John Galliano, then worked under Steven Robinson & Elisa Palomino, and was considered John Galliano’s right hand. Persy’s final stop, before going independent, was to Florence, Italy, where he began his collaboration with the fashion house of Roberto Cavalli. Yaniv has an artistic approach to bridal fashion and evening wear which allows him to surprise even the most experienced fashion editors and bloggers.
PERSY's designs have received critical acclaim from leading luxury department stores and high caliber media. It has caught the eyes of major international buyers, important Fashion Editors and Magazines worldwide;
and was worn by A-list Celebrities such as Beyoncé, Alicia Keys, Nicole Scherzinger, Jessie J.